Leading heating specialist Honeywell is launching a ‘Fit a Thermostat’ campaign to encourage the sales of heating controls as we head towards the 2011 heating season. In the £250,000 campaign which kicks off in September, the company will be encouraging installers to drive home to householders the reasons why fitting a thermostat is essential in keeping energy bills down.
The campaign is mainly aimed at installers, with a wide variety of leaflets and point of sale being produced to reiterate the opportunity which exists for them to save their customers money on their heating bills.
With Government figures from BERR showing that 8.5 million homes do not currently have a room thermostat, fitting one is one of the easiest cost savings people can make and the standard of heating controls in a property should be considered during every maintenance and repair visit.
Equally the recent announcements from energy suppliers that the cost of domestic gas is due to rise by 19% and electricity by 10% mean homeowners are open to new ways of saving money, creating a strong opportunity for installers to sell thermostats and push the message that fitting a room thermostat will save the average household up to £120* a year in heating bills.
Recognising this message needs to reach homeowners, Honeywell has created the website www.fitathermostat.com to support the campaign. It is targeted at merchants and installers, but also has interesting and useful information for installers to direct customers towards. Honeywell is also supporting the campaign with marketing and consumer PR over the autumn period.
Aside from highlighting the benefits of fitting a room thermostat, the website will offer help and advice to installers so they understand the right model to install when and where. With the new Part L Building Regulations on zoning coming into play this September, it is vital that installers understand the requirements and can capitalise on the opportunities.
Nick Hunt, sales director at Honeywell commented: “This is a great opportunity for installers to get involved and for homeowners to make much needed savings on their heating bills. Fitting a thermostat is simple technology which homeowners are missing out on, so we are reaching out to installers to reinforce the message and in turn, drive business back to themselves.”
Honeywell thermostats are available in wired, wireless and digital formats to suit any homeowner’s needs, with bespoke models available for the vulnerable and elderly.